Whole Foods Carrollwood sneak peek!

This is my good friend Anna. I love Anna because over the summer she was hired as the Marketing Director for the brand new Whole Foods that’s opening up in Carollwood next week! Ok, that’s not the ONLY reason why Anna rocks, but as a foodie, I can’t help but be thrilled to know someone with Whole Foods connections. πŸ˜‰ She also writes and manages an amazing blog called Marry Me Tampa Bay. If you’re getting married (or dreaming about getting married like me), you may want to check it out! πŸ˜‰ Anna actually invited a few local bloggers to participate in a focus group back in mid-July to talk about some of the ideas we had for involving Whole Foods with the community and picked our brains as far as what we’d like to see happening in the store, and how we could help her promote all that the new store will offer. The thing about Whole Foods is they’re all about grassroots advertising, and bloggers are the PERFECT way to get the word out there! One of the events that Anna invited the community to was a sneak peek of the store before it opened. I jumped at the chance, as we’d get a behind the scenes tour (complete with tastings and freebies!) of the new location. I spent a wonderful evening with Monica, from Sweetbites perusing around the hustle and bustle of the new (still under construction) Whole Foods store! The new store is located at the corner of Northdale Blvd and North Dale Mabry Highway in Carrollwood. Because of it’s location, it’s right in the middle of a very large community of families and surrounded by schools, a YMCA and other community centers. Anna has already begun partnerships with many local non-profit organizations prior to the grand opening. Even at tonight’s sneak peek, guests were given the opportunity to donate to the local YMCA branch. I happily donated, knowing that the Y does many great things for the community. The first thing I noticed about the location is how fresh and airy it appears. With floor to ceiling windows, well-lit aisles and bright colors, this is an inviting space where shoppers feel like they’re shopping at an outdoor market. Tour groups were leaving every 15 minutes, and Monica and I were lucky enough to be able to go through the tour in the same group. The tour lasted around an hour and a half and took us through all the departments of the store. At each stop, we were greeted by knowledgeable staff who filled us in on everything from the products to the buying process to the community outreach programs that Whole Foods is involved with. I was very impressed with Whole Trade, which is basically their name for “Fair Trade”, which they actively promote. You can read about here. I was also very interested in learning about their Local Producer Loan Program. You can read about here. Every product is consciously placed on their shelves with a purpose in mind. I love that they give back to their local community and have incorporated best practices when choosing products. We learned about their process for how they choose their meats, fish, and produce. All of their fresh meats abide by the 5 Step Animal Welfare Rating Standards. This ensures fair and humane treatment of all the animals providing meat to all of their stores. We were even “introduced” to two of their farmers, who you will be able to meet if you decide to come out to the grand opening! Whole Foods pulled out all the stops for tonight’s visit. We were greeted with goodie bags that were filled to the rim with freebies as we literally “trick or treated” around the store. We were also spoiled with appetizers. Key lime shrimp, chocolate peanut butter brownies, raspberry cookies, coffee, parmigiano reggiano cheese (amazing!), fresh pineapple, spicy sausage, and pumpkin tortellini. I really enjoyed the coffee. It was rich and smooth- so good that no cream or sweetener was necessary. Oh, and get this. In an effort to keep be as green as possible, if you bring in your own reusable mug or coffee cup, they’ll fill you up with their Whole Foods blend for just $1! That is incredible deal considering a cup of drive thru coffee can be up to $4 a cup! I was very impressed with how knowledgeable each department team leader was. I learned so much about identifying organic vs. non-organic items, including efforts that Whole Foods has ma
de to stock their shelves with truly organic whole body products like shampoos and makeup. (We even got free lip balm that I cannot wait to try tomorrow!). I’m really excited about the new hot foods section that will include BBQ smoked in house! Their maple & cola pulled pork gets a thumbs up from their hot foods team leader. πŸ˜‰ I’m a big fan of Whole Foods’ hot pizza. The Greek (when they have it) is usually my go-to flavor. Although it wasn’t mentioned, I hope they plan on carrying fresh sushi- another one of my t0-go favorites. And if you’re ever planning on eating in (and taking advantage of those $1 cups of coffee), they have a roomy seating area, both inside and out. And don’t forget to recycle! They really make it a no-brainer (and kid friendly!). Here are a few more highlights from the store:

Aren’t those mini potatoes adorable?

Whole Foods can make even a post-it look delicious!

Obviously Monica had MORE than her fill of fun. πŸ˜‰ I’ll be at the Grand Opening come this weekend. If you’re local to the Tampa Bay area, please stop by! Here’s a sneak peek of some of the events happening: Thursday, Nov. 1 8am Free continental breakfast outside on the patio (with entertainment provided by the Gaither High School Marching Band and Cheerleaders!) 9am Bread breaking ceremony and doors open! *The first 500 shoppers will receive a Whole Foods Market reusable bag filled with goodies at checkout *Vendor samples and cooking demos throughout the store. *Grand opening sales and specials *Live music throughout the day *Giveaways including a chance to win a $500 Healthy Eating Pantry makeover *And 1% of net sales will benefit the Hope Children’s Home! Hours are 9am-10pm, 7 days a week Friday, Nov. 2 All events that started at 9am from the previous day will carry over to Friday! *1% of net sales will benefit Meals on Wheels Tampa. 6pm-8pm Healthy Happy Hour on the patio including healthy smoothies, nutritious appetizers and live music. Saturday, Nov. 3 All events that started at 9am from the previous day will carry over to Saturday! *1% of net sales will benefit Quantum Leap Farm 10am Allegro coffee company demonstration at the coffee bar, including a coffee lovers gift basket giveaway! Noon Parmigiano Reggiano wheel cracking and tasting 3pm Cooking with sustainable seafood, including Atlantic Salmon Noon-4pm Kids activities on the patio including how to eat a rainbow, face painting, coloring and a social media photo booth! Sunday, Nov. 4 All events that started at 9am from the previous day will carry over to Sunday! *1% of net sales will benefit Carrollwood Cultural Center 11am Health Starts Here Kalicious Smoothies, including tastings and demos 11am-2pm Kids activities on the patio including crafts. 1pm Whole Meals! Whole Deals! Learn how to make delicious holiday recipes (and get some coupons!) 2pm-4pm Face painting 4pm Sundae Sunday: learn how to make Health Starts Here banana ice cream (including toppings!) 4pm Healthy Holiday Entertaining: demos and tastings for the holiday season Steph πŸ™‚

9 thoughts on “Whole Foods Carrollwood sneak peek!

  1. Great Post! I love Whole Foods. It is a little bit of a trip for me, but I will definaely be visiting and I wouldn’t have even known about without your blog. Love it!!

  2. So the truth finally comes out! You don’t love me, you just love my “foodie” style! πŸ™‚

    One of the my favorite parts of the blog was that picture of Monica! You guys are too much fun!

  3. That is so cool. I live in the Orlando area and I think there 2 Whole Foods stores in the area. You will never believe it, but when I fly all the way from overseas, I stop at Whole Foods first before I go home. I absolutely love that store. I can find all the foods I love. Being vegetarian has some challenges, but I don’t have any problems there. Great pics. πŸ™‚

      • I’m not vegan, so I still eat eggs. I also eat fish sometimes. So I am not hard core. I have definitely benefited from letting go all the other meats that is for sure. I think fish is the next to go. It will be easy over here, because our dining facility is horrible at cooking it. πŸ™‚

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