Scotties #ReadySetSchool Campaign!

Back in July, Scotties announced that they would be launching a new campaign, in partnership with the Kids in Need Foundation (KINF), to inspire children to be prepared for the school year in an effort to help them do their very best! 

I was happy to partner with Scotties in this campaign because, as many of you know, I spent 13 years teaching in some of the most impoverished schools in the Tampa Bay Area. Many of my students would come to class without supplies, hungry, and running on limited sleep because of the adverse situations they were facing in their young lives. Teachers who work with these students who have the cards stacked against them work tirelessly to provide the supplies and nutrition they need to ensure their success! 

According to the KINF, students who go without the school supplies that they need not only struggle academically, but also socially (lacking self-esteem) compared to students who are prepared. 

Scotties wants to change that by believing and acting on the idea that every child, no matter their circumstances, should have the supplies that they need to help them be engaged in learning. 

To do this, Scotties asked influencers like me to help to bring this message to the masses! With the help of kids from all around, we were asked to create short videos having children answer the question: If you could put one thing in a backpack, and then give it to a kid who needed help getting through the school day, what would that one thing be and why?

For each video shared on social media, using the hashtag #ReadySetSchool, a backpack filled with school supplies will be donated to a kid in need!

With the help of a few of my friends with children, we were able to create some videos to begin the campaign, and inspire others to join in! 

Check out a few from Instagram:

Sam’s thoughts

Sean’s thoughts

In addition, Scotties announced they will be surprising the students of Town and Country Elementary School in Tampa, Florida with much- needed school supplies. The school is a Title 1, Renaissance School with over 400 students from pre-kindergarten through-5th grade.

By partnering with the Kids In Need Foundation (KINF) Scotties hopes to prepare the students to help make each day great and inspires them to believe that no matter their circumstances, they can achieve amazing things in life!

“We are so excited to have backpacks and school supplies donated for our students,” said teacher, Lori Caro. “New supplies always motivate students. They want to take them out, and start using them to learn!”

Over ninety percent of students at The Town and Country Elementary School receive a free or reduced-cost lunch. Despite the financial need at the school, the students continue to improve in academics. This year they earned the grade of a “”B” from the Florida Department of Education, and are striving towards achieving an “A”. As the school moves forward focusing on science, technology, engineering, arts and math (STEAM), the fourth and fifth grade curriculums will also include a robotics program.

“Our research shows that when students have access to the tools they need to learn, their classroom participation increases, and their interest in learning increases,” said Dave Smith, executive director, The Kids In Need Foundation. “We are thankful for the generous donation from Scotties, because we know many more students will have the confidence that comes from having the supplies they need to succeed.”

Scotties is donating $25,000 nationwide to provide backpacks filled with pens, pencils, crayons, notebooks, and of course, boxes of Scotties. The Kids In Need Foundation provides school supplies to kids who need them most, nationwide. In 2016 alone, KINF supported more than 5.4 million students with supplies.

About Kids In Need Foundation (KINF):

The Kids In Need Foundation’s mission is to ensure that every child is prepared to learn and succeed in the classroom by providing free school supplies nationally to students most in need. The Kids In Need Foundation, a national 501(c)(3) charitable organization founded in 1995, has distributed nearly $900 million in school supplies, directly benefiting 5.4 million students and nearly 200,000 teachers annually. For more information, visit, and join us on Facebook, Twitter, and Instagram: @KidsInNeed

About Scotties® Facial Tissues by By Royale®:

Scotties® facial tissues by Royale® is one of the top facial tissue brands in the United States. Scotties facial tissues are manufactured and sold by Irving Consumer Products, Inc. under a registered trademark licensed from and owned by Kimberly-Clark Worldwide, Inc. Royale and kitten logo are registered trademarks of Irving Consumer Products Limited. Irving Consumer Products is a Canadian-based and family-owned company committed to managing its operations in an environmentally sustainable and socially responsible manner. For more information visit

Considered one of the top facial tissue manufacturers in the United States, Scotties® Facial Tissues by Royale® is owned by Irving Tissue, Inc. a Canadian-based and family owned company committed to managing its operations in an environmentally sustainable and socially responsible manner.  For more information visit